Alisa Gusakova | student, ESCP-EAP | London

Alisa Gusakova

student, ESCP-EAP

London - Royaume-Uni


Student

Consumer Goods
Student

2008 : Consultant

Consultancy project as a part of ESCP-EAP curriculum
Marketing and Sales Department
analyzed (quantitatively and qualitatively) German and Russian newspaper markets in terms of using AP source
Not for profit associations
Consultant

2008 : Consultant

Consultancy project as a part of ESCP-EAP curriculum
HR Department
Analyzed the current personnel training system
Invented of e-learning system
Automobile
Consultant

2005 - 2007 : Project Manager

Developed long-term marketing strategies in line with global sales
for national and international markets
Elaborated and calculated marketing budgets
Planned and managed marketing campaigns and promotion events in Russia, Belgium, Germany, Austria ...
Fresh and perishable products
Project Manager

2002 : Marketing assistant

Two projects Cinzano and Russian Standard brands, (Saint Petersburg)
Planned and calculated marketing budget for the local market budgets,
Organized promotional events
Strategically planned and managed promotion events
Recruited and instructed promotional ...
Marketing and Advertisement
Marketing assistant

2001 - 2002 : Marketing and research assistant

Advised US companies entering the Russian market on low, financial aspects
Organized exhibitions in Saint Petersburg to support US FMCG companies
Conducted research on the Russian market and competitors’ surveys
Not for profit associations
Marketing and research assistant

2001 : Trainee

Analyzed national marketing campaigns and annual financial statements
Directly participated in the development and implementation of revenue enhancing strategies for customer retention and acquisition
Pharmaceutical
Trainee