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I am working for the Consumer Sciences team of Danone Research Centre near Paris. As a coordinator for all the consumer studies made on Danone packaging (for dairies, beverages and biscuits), I am the key contact for consumer tests on packaging between Consumer Sciences and our internal customers (Packaging Development teams and Marketing).
At present, I am looking for a more operational job as a Consumer Insights studies manager or as a Sensory Analysis manager.
Alice SINOPOLI
Sensory Analysis and Consumer studies Manager, Active watch +++
Paris - France
| English | French |
A former student at |
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Université Toulouse 3 Paul Sabatier (Master 1 de Biochimie et Biotechologie avec des modules de marketing et de gestion d'entreprise)
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Since 2007: Danone Research |
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Coordinator for Consumer tests on packaging, Consumer Sciences Team
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•Coordinator for consumer studies on packaging (for dairies, biscuits and beverages): edition of ad hoc studies in France and abroad for internal customers (Development and Marketing);
•Development of new consumer tests methods for packaging evaluation: management of global projects for innovative testing methods •Constitution of a network of external experts (psychomotor skills and ergonomics experts, semiologists...) •Animation of the internal network on consumer tests for packaging •Presence at and animation of internal events to promote the interest of studies on packaging (Innoday, Mini market, etc…). |
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Sector: Agribusiness and agriculture
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2005 - 2006 : Danone Research |
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Packaging Consumer studies manager, Consumer Sciences Team
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•Development of new consumer tools for tests on packaging : qualitative and quantitative tests, studies on ergonomics, observation studies, ethnology.
•Elaboration of consumer tests for Marketing and Development in France and in Europe. •Management of transversal projects on specific targets such as kids and seniors. •Development of an external network of specialised Tests Institutes and experts |
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Sector: Agribusiness and agriculture
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2005 : Danone Espagne |
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Representative in the Spanish Dairies Sensory Analysis team, Barcelona
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•Assessment of the local knowledge of sensory analyses in order to centralise them at the Danone Research Centre in France.
•Edition of sensory analyses studies on local Vitalinea brand : competitive monitoring of Vitalinea strawberry flavoured yoghurts vs. Private labels. •Development of proficiency in Spanish through intensive courses taken locally. |
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Sector: Agribusiness and agriculture
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2002 - 2005 : Danone Vitapole |
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Sensory Analysis Manager
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•Management of the Sensory Analysis panel for chocolate biscuits, crackers and bread substitutes
•Functional superior of two technicians •Elaboration of consumer tests in France and in Europe •Setting up of competitive monitoring tests (Quality Barometers) •Management of global projects. Development and Marketing teams advisor for their strategy. |
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Sector: Agribusiness and agriculture
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Hobbies |
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Badminton, theatre, cooking, reading
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